Electrolux - Packaging Design
For the GBs product line by Electrolux, we developed the complete packaging design in strict alignment with the company’s global packaging guidelines. Our role was to ensure that every visual element — from layout structure and typography to image hierarchy and information flow — remained fully consistent with the worldwide standards established by the brand. The challenge was not to reinvent the system, but to execute it with precision, maintaining graphic coherence across categories while reinforcing a premium and unified brand presence.
In addition to the graphic development, we leveraged generative AI to create high-fidelity packaging mockups. This enabled rapid visualization of materials, lighting, and retail contexts, accelerating validation processes and internal approvals without compromising brand accuracy. The result was a packaging execution that is globally aligned, visually consistent, and technologically enhanced.
AI generation
3D assets - Presentation - Video pack
