Princess o Boticario
Fragrance Packaging System
The challenge was to create a cohesive packaging solution across different formats — a perfume glass bottle, a folding carton, and a plastic lotion tube — ensuring strong brand recognition while adapting to distinct materials and production processes.
A unified visual system to ensure consistency and premium perception for teenagers.
• Consistent graphic language applied across packaging formats
• Integration of structural design and visual identity
• Use of color, pattern, and finishing to reinforce brand positioning
• Adaptation of artwork to different materials and printing techniques
• Cohesive presence across product line and shelf display
